Are you searching for ways to stop emails going into spam?
Email marketing is still one of the most powerful ways to market any product, or service online.
Anybody who knows me knows, I love email marketing… And despite what you may be thinking right now, email is NOT dead.
And here’s why:
- There’s over 4.4 billion email accounts online.
- 143.8 billion emails sent every day.
- Email marketing generates $2.4 billion annually a year.
So, as you can see list building is here to stay… But in order to run a successful email campaign, you must avoid the spam folder at all cost.
4 Ways to Stop Emails Going Into Spam
#1. Write Unique Emails
An email MUST have a unique subject line, and unique body text. Any text, or subject line that is not unique will be triggered automatically, and has a high risk of falling into the spam folder.
That means NO copying, and pasting because quite frankly it’s a BIG waste of time!
I recommend that you take a look at other marketers, and see what they are doing? Find the ones that are successful, and see how they write their emails? But NEVER copy someones work because this is illegal, and can land you into some serious trouble.
Just create your own spin on things.
They key to writing effective emails is to write with a personal tone, and talk like you’re talking to a friend. This comes with practice, but eventually you will find your rhyme.
#2. Have Your Own Domain Address
Now don’t make the mistake of thinking you can get away with using a free email address service.
What I’m saying is to use a domain address you own to send your emails?
Think about this, receiving an email from a Gmail address doesn’t look professional, and it’s also a spam trigger that email service providers look for.
But, if you have your own domain this looks a lot more professional. So, go get some hosting… I recommend Hostgator… Or you can do it through a domain registrar like Namecheap, or GoDaddy.
The more professional an email address is the more likely your emails will arrive in the inbox.
#3. Scrub Your List
Now, no matter how good of an email marketer you are, over time your lists will have inactive subscribers.
These could be emails of people who aren’t interested anymore, or maybe these could be emails they don’t use anymore.
Either way, your emails are not getting opened. Low open rates affect deliverability. So, it’s important to clean your lists on a regular basis! Otherwise, known as scrubbing your list.
Make it a habit to clean your lists every 30 days or so, to reduce bounce rates, and improve deliverability.
Higher open rates = better deliverability
Active subscribers are the best thing an email marketer can have.
#4. Cloak Your Links
Link cloaking is simply hiding affiliate offers with a link. It’s primarily used to cloak a long ugly affiliate link.
When someone clicks on this link, it’s automatically redirected to the affiliate offer?
Why use a link cloaking service? Here’s why:
- Gives the ability to check clicks with detailed reports (location, conversions, etc).
- Can protect affiliates from losing sales and being used by other affiliates.
- It allows marketers to change links dynamically. This is called split testing.
- Affiliates can avoid blacklisting that can have a negative impact on their businesses.
These 4 ways to stop emails going into spam can really help your email marketing. Most are common sense, and others can increase results over time. It’s up to YOU to take action!
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Disclosure: Some of the links in the post above are “affiliate links.” This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission’s guidelines “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”